When you are ready to launch your dynamic emails to your users on any of the three supported platforms Gmail, Outlook and Mail.ru, you must whitelist your sender's address with them. In this article, we have explained the steps required to register with Google to send AMP emails:

  1. Make sure that you meet all the guidelines and requirements listed below.
  2. Send a real, production-ready email coming from your production servers (or a server with similar SPF/DKIM/DMARC/From:/Return-Path: headers) including the dynamic email MIME part to ampforemail.whitelisting@gmail.com. We need this to check that you comply with all the guidelines and requirements. As you send this email, do the following:

Caution: Google will reject your registration application if you don't send an email for review, if you send a test (blank) email, or if you send an email that doesn't contain an AMP MIME part.

  1. Fill out the registration form and await our response. We aim to respond to most requests within 5 working days.

Your participation as a sender of dynamic emails is subject to compliance with the Gmail Bulk Sender Guidelines, which are subject to change without notice. You are responsible for ensuring compliance with the current guidelines. Your participation may be revoked at any time if abuse or policy violations are discovered, or at Google’s discretion. We may request additional information during the registration process or after registration is complete to verify your compliance.

Registration guidelines

You must meet the following guidelines to successfully register with Google:

  • You must send a real, production-quality example email, not a demo or "Hello World" example.
  • Emails must have a similar HTML or text MIME part. There are many instances where this is shown instead, such as when the user has disabled dynamic email.
  • The email must have no bugs.
  • You must authenticate the emails using SPF, DKIM and DMARC as detailed in the Security requirements.
  • Ensure that you have reviewed the AMP for Email best practices and that your email conforms to the suggestions there.
  • Registration works on a per-email basis. If you'd like to register more than one sender email, each sender needs to be registered separately, with a separate production-quality email sent.
  • You mustn't allow third parties, such as users or the general public, to directly author and send emails. The emails you send can contain user-generated content, such as posts or comments. Testing tools and "email playgrounds" can't be whitelisted and should instead rely on the steps outlined in Test your AMP emails in Gmail.
  • Emails must follow the Gmail Bulk Sender Guidelines.
  • A low rate of spam complaints from users.

The bottom line is that the process for sending bulk AMP emails requires authentications with Google and other platforms. However, with Mailmodo, we do that for customers for free. You can use your own domain or a Mailmodo domain to send you emails.

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