Mailmodo allows sending of bulk drip campaigns (user-designed journeys to a specific set of recipient list) and also sending of journeys through an API trigger.
How to use the journey feature:
Take, for instance, you want to design a journey for a new user who has signed up on your website.
Step 1: Design the emails to be included in the journey campaigns.
Step 2: Go to the journey section and create a new journey.
Step 3: Once you are in the journey builder, start building your journey by selecting ‘Trigger’ and configuring the ‘Sender Settings’ (Sender name, Reply-to Email, Sender Email) from the right panel.
Step 4: Now, select the ‘Send Campaign’ option from the left panel.
In the Right Panel, click on ‘Create New Campaign’ and select the email template that you’ve designed to continue with the next steps, or choose from the existing Triggered Campaigns.
Step 5: If you’ve selected the ‘Create New Campaign’ option, select the template, then fill up the relevant details to create a campaign and continue.
Step 6: You can choose to add further conditions in the automated journey, for example, if someone opens the onboarding email, then after 2 days, an email should trigger with a demo video link.
‘Clicked’ condition can also be added, wherein if the user clicks on a particular link, a particular mail (campaign) is sent to them.
Step 7: After setting up the whole journey, click on Publish. Then on the Journey page, click on ‘Start Journey’.
Step 8: You will then be prompted to either send the journey to an existing contact list, upload a new CSV file, or trigger the journey through an API.
Detailed documentation for triggering a journey through API can be found here.
Step 9: Upon selecting the recipient list, you will be prompted to map the journey’s contact list's headings with personalization parameters in the templates.
Step 10: Once the mapping is done, click on ‘Start Journey’, upon which a pop-up will be displayed stating that the ‘recipient list has been queued for journey execution’.
Click on your journey to view the journey dashboard. This shows the overall journey stats (total users in the journey, no. of mails sent, delivered etc.) as well as the stats of individual campaigns in the journey.
‘Activity log’ records the journey activity: date, trigger method used, total users in the journey, users in progress (at any stage within the journey), and no. of steps completed/failed.