Integrate Facebook Lead Forms with Mailmodo to Trigger Campaigns
Last updated April 18, 2024
You can set up transactional campaigns in Mailmodo, triggered by form responses recorded in Facebook lead forms.
Prerequisites: You need to create a lead form for a sample lead to be generated. To do so, go to Publishing Tools from your Facebook Page, select Forms Library and click +Create. For a more detailed guide, refer to: https://www.facebook.com/business/help/397336587121938?id=735435806665862
Here is the step by step process to integrate Facebook Lead Forms with Mailmodo-
How to create a transactional campaign in Mailmodo?
Step 1: Go to templates from the vertical menu on the left side. Click on create new template.
Step 2: Either select a blank template or a pre made template.
Step 3: Use the editor to edit the template. Save the template upon completion.
Step 4: Click on Send trigger campaign.
Another way would be to : Go to Trigger under Campaigns from the vertical menu on the left. Click on Create trigger campaign. Select the template you saved before. Click on Next.
Step 5: Add Subject line, Pre header Text, From Name and Reply to Email. Select sender email. Click on Next.
Step 7: You will be redirected to trigger on events. Select Facebook Lead Ads from list of platforms and click on Next.
Step 8: Connect your Fakebook account with Mailmodo.
Step 9: Enter your Facebook account credentials to complete the authentication.
Step 10: Once your account is authenticated, click 'Next'.
Step 11: In the pop up, select your facebook page and the lead form (please make sure to have the email field in the form).
Step 12: A recent lead will be loaded. If it doesn't, please create a sample lead from the following URL: < https://developers.facebook.com/tools/lead-ads-testing >
Step 13: Map the personalisation with the data labels in the lead form and enable the trigger.
If you have a business account, then you need to add Mailmodo as a CRM in Leads Access . Go to Settings -> Under Integrations -> Select Lead access -> CRMs -> Assign CRMs Select Mailmodo -> Assign. In case of integration with business account, the option to add Mailmodo CRM will be visible only after a campaign is created in Mailmodo using Facebook Lead as a trigger.
The trigger can be paused anytime by clicking on the 'Pause' button
If you have any queries then reach out to us at Mailmodo Support or share your thoughts at Mailmodo Product Feedback .